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Frameworks

Marketing

Creative, Marketing and PR

No two schools are the same, and at Cranmer, our schools retain their footprint, their identity and heritage. We stand side by side with you to help develop brand clarity and cohesion, and we boost schools’ power to influence and communicate effectively.

We know that support can be limited when it comes to marketing a school - so many different USPs and challenges but we believe in embracing capacity that can be promoted and working with our schools to do that.

Power in Empowerment

Marketing and communications are everyone’s responsibility. Every conversation matters. It is the Trust Marketing department’s duty to empower each of the schools, devise small teams but also effective lines of communication and centrally remind each other to uphold what we stand for and the brand expectations of the school in line with the Trust

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Wealth of knowledge & connection

With a lead specialist supporting the whole trust from a Multimedia background, helping on a strategic and practical level. Additionally, the Trust contract a consultant communications strategist who handles PR, press and crisis situations with our leaders.

By providing transparent and accurate information, marketing and communication can support the decision making process, by allowing the stakeholders to have better understanding of the schools’ activities and plans.

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Some of the benefits of a central Marketing team:

Pupil & Staff Recruitment

Supporting your pupil recruitment strategy through creative channels.

Brand Collateral Packs

Centralising all your school brand collateral, making it easy for staff to stay on brand.

Photography and Video

As a creative first outfit, we specialise in storytelling through effective video and photography.

Training & Empowering Staff

The central Marketing and Comms team look to identify small effective teams within each school and provide them the resources and skills needed.

Website

Design, development, hosting and compliance.

Social Media

Supporting our schools with their social strategy. Whether that is storytelling or animation, we have you covered.

Next Up

Operations